Are you taking full advantage of your email list?
Learn how in MASTERING EMAIL MARKETING!
What’s inside
From planning your strategy and building your email list to crafting engaging content and measuring your results, Mastering Email Marketing will help you launch a successful email marketing program for your business.
Understanding Email Marketing
Planning Your Email Program
Building Your Email List
Creating Engaging Content
Sending & Scheduling Emails
Measuring Results
Maintaining Your List
Best Practices & Tips
Email is one of the most cost-effective ways to grow your business, but only if it’s done right.
If your email list is sitting idle, Mastering Email Marketing is for you.
Mastering Email Marketing gives business owners practical, proven strategies that turn emails into a powerful tool for engaging clients, boosting loyalty, and driving sales—all without spending a fortune.
From building trust to increasing revenue, this simple effective guide will help you make every email count.
What are you waiting for?
Cathy Minz
Co-Founder, Elowyn Press
About the author
With a professional background spanning software, healthcare, advertising, and publishing, Cathy thrives at the intersection of creativity and strategy. She specializes in project management, crafting compelling messages, and building authentic connections that drive success.
Driven by a passion for creative problem-solving, she loves transforming raw ideas into impactful stories and projects—whether crafting the perfect copy or guiding a book from concept to completion. Her work is rooted in ethics, authenticity, and a genuine commitment to helping clients achieve their goals.
“Cathy is an amazing copywriter and is very responsive to our needs. She helped me complete the editing of my book for the service industry. On a continual basis, she writes our weekly newsletter emails to our clients. I have grown to trust her so much, that I hardly ever proof anything she writes. She is very good with taking things and running under very little supervision. Couldn’t be happier.”
Scott Bidwell, One Source Home Service