About Us

Business leaders need to stand above the crowd to be heard.

And with so much noise in the marketplace, it can be frustrating and costly to get your message in front of the people who need it most. At Elowyn Press, we help entrepreneurs and small business owners make a name for themselves by transforming their ideas into well-crafted books and marketing messages. Because every business leader deserves the opportunity to rise above the crowd and connect with their audience.

Meet the team behind Elowyn Press.

After collaborating on projects for over 15 years, Cathy Minz and Janet Boccone joined forces in early 2020 to form Elowyn Press. Created with time-strapped industry leaders in mind, Elowyn Press helps entrepreneurs and small business owners establish themselves as authorities in their fields through publishing and marketing opportunities.

Cathy Minz — Co-Founder, Elowyn Press

Cathy is a copywriter, project manager and founder of clb communications.

In the early days of computing, while working on her thesis project at York University in Toronto, Cathy discovered that processing her research statistics in a software program was highly preferable to calculating them by hand. After embracing the world of software, Cathy was hooked!

She has rocketed from the early days of desktop publishing to website design, implementing custom software for Fortune 500 companies and helping entrepreneurs publish their books on modern publishing platforms.

When she does step away from the computer, she enjoys road trips with friends, walking her giant dog, Remy, and sharing stories with her three adult children.

Cathy Minz Elowyn Press

Janet Boccone — Co-Founder, Elowyn Press

Janet is a copywriter, graphic designer and founder of Boccone Creative.

Her foray into book publishing began in 2009 when Chef Deb Rankine approached her to edit and design what would be the first of eight cookbooks in The Fridge Whisperer Cookbook Series. Since then, she has helped a variety of independent authors get their books published and online.

Janet served several years on the board of directors of the Writers’ Community of Durham Region and is a founding member of the Ontario Writers’ Conference. In 2016, she launched Boccone Creative and helps busy entrepreneurs manage their marketing needs and get back to doing what they love.

Janet’s off-hours are spent in the company of her family and planning hiking and kayaking adventures with her husband. 

Janet Boccone Elowyn Press

What’s It Like Working with
Elowyn Press?

I had a wonderful experience working with Janet at Elowyn Press on my first book. She guided me and my co-author through the process and helped us every step of the way. She really helped us bring our ideas together and create a vision for the book. Then her attention to detail in the layout and editing process was excellent. We are so proud of the beautiful book we created and we could not have done it without her. Her expertise in the printing and setup on Amazon was also very helpful and a huge time savings for us. I highly recommend Elowyn Press.

Joanne Shaw

Author, Down the Garden Path

I feel so blessed that Janet shared her talents with doing the interior book design for The Writing Spiral: Learning as a Writer. She was professional, quick, and creative. She was responsive to my vision for the book and offered great suggestions for building on it. She is hardworking, knowledgeable, and generous and made me feel supported all along the way, finding excellent solutions to some potential design challenges.

I highly recommend her work and would jump at the chance to work with her again.

Jessica Outram

Publisher/Author, SunshineInaJar.com

I’ve worked with Cathy since 2017. She came highly recommended for her copywriting skills so early on she worked on a few marketing projects. Over the years I have come to trust her and the team at Elowyn Press to deliver a variety of copywriting and design projects as well as weekly engagement emails that keep clients coming back time and again.

Matthew Thompson

Gold Star Plumbing, Heating & Cooling

I hired Cathy a few years ago to do get my book onto the world stage and she did! I re-hired her recently to edit my new free e-book.

She makes it easy because this time I sent her a lot of text and a simple instruction to “make it fabulous looking.” She exceeded my expectations…again!

She was easy to work with and even offered suggestions to make my book even more appealing!

She’s GOLD!

Monique Howat

Author + National Keynote Speaker

The adage ‘You only get one chance to make a great first impression’ is a truism that Janet holds in the highest regard.

From inception to the publishing of its eighth title, The Fridge Whisperer Cookbook Series‘ success can directly be credited to the herculean creative efforts of Janet Boccone. 

From editing, design and layout to branding, promotion and social media, Janet Boccone does it all… brilliantly.

Deb Rankine

Author, The Fridge Whisperer Cookbook Series Inc.

Janet is an extremely talented graphic designer. I have hired her to assist on many projects over the years and she consistently delivers beautiful work. She is reliable and an excellent communicator. I’m so appreciative of the experience she brings to the table as it enhances each project we work on.

I have recommended Janet to many of my clients and colleagues and will continue to refer others to her. Finding quality designers is no easy task — and Janet is the real deal.

Kim Garnett

Founder, BrainyGirl

I was fortunate to work with Cathy on many projects. She did smaller projects like writing blogs for me all the way up to helping me write a book from start all the way to having it published and printed. She offered ideas when I wasn’t sure where I wanted to go with something and helped the process run smooth. I have referred her before and will continue without reservation as I feel every person can benefit from her ideas and knowledge! Not to mention that she is just a genuinely nice and helpful person.
Scott Oberg

Owner, Unitedly Service Group

Cathy provided excellent service and was ready and available at a moment’s notice. 

She was friendly, committed, and always made sure to give the best advice for the editing of the book. 

We would highly recommend using her services!

Jean Petri

Office Manager, Petri Plumbing & Heating, Inc.