Have you ever wondered which is more important to the success of your business: retaining clients or finding new ones? Acquiring new customers is necessary to your long-term business plan as new clients fuel your business forward. However, it is critical, especially for established businesses, to also focus on customer retention. This is often an untapped resource that has many benefits to your overall business growth strategy.
Once you have invested all that time and money into acquiring new customers, maximize that investment by retaining them.(more…)