Have you ever wondered which is more important to the success of your business: retaining clients or finding new ones? Acquiring new customers is necessary to your long-term business plan as new clients fuel your business forward. However, it is critical, especially for established businesses, to also focus on customer retention. This is often an untapped resource that has many benefits to your overall business growth strategy.
Once you have invested all that time and money into acquiring new customers, maximize that investment by retaining them.
As an entrepreneur, your business is your baby. It likely consumes almost all of your thoughts, day and night.
You have goals in mind, even if just getting through uncertain times is one of them.
You’ve learned so much already. You’ve learned the basics of marketing, social media, hiring, firing, accounting, government legislation, and you have people to help you with the rest. But you’re willing to do whatever it takes to become a huge success. It’s your dream, it’s your job, it’s your life! You need to take advantage of every avenue available to achieve this success and be heard in your marketplace.
Congratulations! You’ve written and published a book and you’re ready to get it in front of the people who could benefit most from your wisdom.
Writing the book is just the beginning. After you’ve distributed that first few books to friends, colleagues and family, it’s time to get it into the hands of your intended readers.
