7 Ways to Engage Clients with Email

Your customer’s inbox is a competitive place. Your emails are likely to be competing directly with the big guys so your first order of business is to stand out so your messaging doesn’t land in the trash folder.

While measuring your open rate is easy, measuring engagement is more of a challenge. But it’s engagement you need if you want to leave a lasting impression — and get more sales!

Below are seven tips to engage clients with email.

(more…)